The conventional technique of promoting your company in local market by distributing pamphlets, advertising on radio and television, door to door promotion are of no use now a days. The generation need all information from web and has transformed with the change in technology every individual is now a tech savvy. Since the invention of internet technology the amount of users have increased tremendously, today more than millions of individuals are used to web where some totally depend on net to earn for support. In this modern generation where peoples are addicted to internet, it has opened a great source for marketing or promoting company online.
Social media or social networking sites' invention was done with the aim to discuss video, photos and perspectives with the nearest and dearest. Each and every user registered to these social networking sites wanted to raise their number of devotees or friends. With the escalation in many buddies they also got the royalty to be the oldest member of these social networking sites. This increased variety of buddies attracted many big business businesses to advertise their product and services. The man with lots of buddies added got huge revenue for marketing product and services of any big business company.
Social media sites were those websites where folks were coming for entertainment, like for viewing or sharing video, music, etc... Social media invited people for sharing their notions to connect with each other and also contained websites that were giving free registration service. The social networking websites such as Facebook, MySpace, etc were some of these sites providing free services. But later when the amount of users began increasing and the website became well-known, everyone was brought to advertise their merchandise and service.
In the beginning when internet was new in market, no one had thought that it will open such a terrific source for creating customers to company. As the variety of users raised and became excellent sources of appeal to individuals globally every company entrepreneur started thinking to promote their business online. But it absolutely wasn't as simple as the technology wasn't so advanced the cost per advertisement was touching sky.
Later on many companies created their very own company profile in these social networking sites and started promoting their products online. With the growing number of users the competition for marketing on these social networking sites also increased tremendously. Each and every business firm desired to increase the number of friends and lovers within their profile, as they thought, but the task wasn't that easy. With the increasing rivalry every business firm was serious in promoting their business profile on top consequently they started hiring professional social networking marketers.